Internet/on-line advertising revenues (revenues) rose significantly in the second quarter of 1999, totaling $934 million, $512 million or 121 percent growth over the 1998 second-quarter total of $423 million. Revenues totaled $1.6 billion for the first six months of 1999, more than double the same period for 1998, and averaged over $300 million per month during the second quarter of 1999. Based on historical trends to date, revenues are on pace to reach $4 billion in 1999.
Highlights include:
- Continued confidence in the medium the sheer growth in revenues from $267 million in 1996 to nearly $2 billion in 1998, and on pace to reach $4.0 billion in 1999 demonstrates the strength of the medium as it attracts . . .
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