Internet/on-line advertising revenues (“revenues”) totaled $4.6 billion in 1999, once again more than doubling the previous year’s growth, rising 141 percent over the $1.9 billion reported for 1998. The 1999 fourth quarter totaled $1.8 billion, a 46 percent increase over the previous third quarter, and a 171 per cent increase over the fourth quarter for 1998.
Highlights include:
- The Internet is one of the fastest growing advertising mediums – revenues have averaged over 150 percent compound annual growth since 1996, and surpassed another traditional media segment – business papers at $4.4 billion – in 1999. The Internet is the only electronic ad supported medium to reach $4 billion in its first five years: the television broadcast industry took 6 . . .
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