OpenMedia is the perspective and methodology for the specification landscape within which our programmatic standards live. It is the new common framework for Tech Lab technical specifications and protocols (OpenRTB, OpenDirect, etc.).The approach is both conceptual (improving understanding of the specification landscape) and pragmatic (functioning as a tool to indicate where new standards will be most effective). OpenMedia describes a layered approach (similar to Open Systems Interconnection (OSI) network model) to organizing transactional specifications and domain specifications – or simply; a layer for how to transact and a layer to describe what is transacted.

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