DOOH features and capabilities have considerably evolved over the last few years, but its definition hasn’t been updated. In partnership with members of the IAB DOOH Committee, we're excited to release a formal definition for the entire industry to align to and build upon.
Digital Out-of-Home (DOOH) refers to digital media used for marketing purposes outside of the home. DOOH advertising combines dynamic digital screens with data-driven marketing to engage one-to-one or one-to-many audiences in public and commercial spaces.
Core Features include:
- Dynamic Content: Tailor messages in real-time based on demographics, location, or weather.
- Widespread Placement: Reach audiences in transit hubs, retail spaces, gyms, and . . .
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