Generative AI’s integration into the digital advertising lifecycle has raised significant, complex questions around intellectual property, data rights, content licensing, and liability. The AI Intellectual Property and Transactions Digital Advertising Playbook, developed by IAB in collaboration with leading legal experts, is intended primarily for legal and procurement professionals – both in-house and external – who evaluate contracts and agreements related to the use of data and intellectual property by AI-powered products.
The AI Intellectual Property and Transactions Digital Advertising Playbooks addresses:
- Assessing Terms of Service for Third-Party AI providers
- Drafting and Reviewing AI Content Licensing Agreements
- Defining Key AI terms
- Managing Risk through Pre-Transaction Due Diligence