Winning the Agentic Shelf: A Practitioner Deep Dive

Before joining IAB, Collin led Growth and Go-To-Market Strategy at Night Market, Horizon Media’s commerce agency. Prior to that, Collin spent over a decade at Forrester, holding multiple roles across research and sales. Specifically, he spent six years leading Forrester’s performance marketing research and pioneered the company’s initial coverage of retail media. In this role, Collin worked with a wide range of B2B and B2C CMOs and their teams to drive performance improvements in their marketing initiatives. His research and insights were frequently quoted in publications such as The New York Times, The Wall Street Journal, Digiday, and MediaPost. A popular industry speaker, he keynoted industry and vendor events in addition to being a quarterly guest on Bloomberg TV. During his last several years at Forrester, Collin sharpened his consultative selling skills by growing the company’s Fortune 500 list of clients. This unique blend of visionary thought leadership and commercial success allows Collin to empathize and collaborate with marketing and business leaders across the commerce ecosystem.

Collin was born, raised, and currently living in, Fairfield, Connecticut. He has a B.A. in Economics from The Catholic University of America in Washington, DC. In his free time, you can find him playing with his two young sons, Landon and Nathan; exploring restaurants with his wife, Karen; and enjoying whatever sports season is in full swing

Amelia Van Camp leads Mirakl’s Agentic Commerce strategy, driving the company’s expansion into the AI-powered commerce ecosystem. In this role, she forges strategic partnerships across AI, commerce, and cloud platforms, leads customer co-innovation initiatives with enterprise clients, and spearheads the go-to-market strategy for Agentic Commerce in the US market.

Prior to becoming Head of Agentic Commerce, Amelia served as Chief of Staff to Co-CEO & Co-Founder Adrien Nussenbaum for nearly three years, partnering with executive leadership on strategic initiatives, business KPIs, and growth strategy. Before joining Mirakl, she spent several years in executive recruiting, specializing in banking, financial services, technology, and life sciences.

Amelia holds a degree in German Studies from the University of Connecticut and attended the University of Tennessee College of Law. A recipient of Built In’s 2022 Moxie Award, she is based in Boston and is fluent in German.