AI tools are fundamentally reshaping how consumers discover, evaluate, and purchase products. But what really happens when AI takes the wheel in the shopping journey?
Join IAB, Koddi, Microsoft, and Stingray as they share findings from a first-of-its-kind research study with Talk Shoppe that reveals how AI has transformed the consumer shopping experience. Leveraging observed real-time screen-recorded interactions, you’ll see exactly where shoppers embrace AI, where they struggle, and how brands and retailers can position themselves in this rapidly evolving landscape. Walk away with actionable strategies to meet consumers in the moments that matter most.
What You’ll Learn:
How AI has shifted from a novelty to an essential shopping tool
What an AI-enhanced shopping experience actually looks like in practice
How consumers use AI alongside other online services
Where brands and retailers fit in the new AI-driven ecosystem
The future outlook and biggest opportunities for marketers
AI is transforming the online consumer journey. Don’t miss this opportunity to understand the evolution and prepare your marketing strategies for what’s next.
Before joining IAB, Collin led Growth and Go-To-Market Strategy at Night Market, Horizon Media’s commerce agency. Prior to that, Collin spent over a decade at Forrester, holding multiple roles across research and sales. Specifically, he spent six years leading Forrester’s performance marketing research and pioneered the company’s initial coverage of retail media. In this role, Collin worked with a wide range of B2B and B2C CMOs and their teams to drive performance improvements in their marketing initiatives. His research and insights were frequently quoted in publications such as The New York Times, The Wall Street Journal, Digiday, and MediaPost. A popular industry speaker, he keynoted industry and vendor events in addition to being a quarterly guest on Bloomberg TV. During his last several years at Forrester, Collin sharpened his consultative selling skills by growing the company’s Fortune 500 list of clients. This unique blend of visionary thought leadership and commercial success allows Collin to empathize and collaborate with marketing and business leaders across the commerce ecosystem.
Collin was born, raised, and currently living in, Fairfield, Connecticut. He has a B.A. in Economics from The Catholic University of America in Washington, DC. In his free time, you can find him playing with his two young sons, Landon and Nathan; exploring restaurants with his wife, Karen; and enjoying whatever sports season is in full swing
Jack joins the IAB with over 20 years of experience at platforms, brands, and agencies leading global research and insights initiatives that foster smarter business decisions. An enthusiastic data-driven storyteller, he’s passionate about exploring the boundaries of research to elevate industry intelligence and strives to inspire action through insights.
Prior to joining the IAB Jack led and scaled global research, insights, and measurement teams at rapidly emerging digital media platforms including Microsoft, EA, LinkedIn, and Spotify. Most recently Jack was at Reddit, where he established the Marketing Sciences organization responsible for advancing ad measurement capabilities and partnerships, producing research amplifying industry awareness and understanding of online communities, and uncovering contextual insights and identifying audience trends that tell the world about their world.
Jack and his teams have accepted awards from industry bodies such as the Advertising Research Foundation and the Insights Association, and he’s had the pleasure of sharing research findings in publications and on industry stages around the globe. He attended Washington University in St. Louis, earning degrees from the Olin School of Business and the Sam Fox School of Design & Visual Arts.
