Overview
Everyone is betting that mobile video will make a leap in growth in 2016. Not everyone has realized that video on tablet device specifically has lots of potential due to larger screen real estate and users’ longer attention span. The consumer interactions with videos on tablets vary so hugely, as compare to smartphones, that tablet videos deserve a stand-alone deep dive. The attendees of the tablet video town hall will walk out confident in maximizing their mobile investment by strategically ... Read More
Everyone is betting that mobile video will make a leap in growth in 2016. Not everyone has realized that video on tablet device specifically has lots of potential due to larger screen real estate and users’ longer attention span. The consumer interactions with videos on tablets vary so hugely, as compare to smartphones, that tablet videos deserve a stand-alone deep dive. The attendees of the tablet video town hall will walk out confident in maximizing their mobile investment by strategically leveraging tablets.
The tentative agenda is as follows:
- Research on tablet video usage, from the Tablet Playbook and beyond
- Tablet video creative showcase
- Looking forward to the future development of tablets i.e. iPad pro, ultra-thin laptop etc.
When:
Thursday, March 31, 2016 from 4:00 PM to 6:00 PM (EDT)
Where:
IAB Ad Lab – 116 East 27th Street. 8th Floor. New York, NY 10016
