Overview
Please join IAB, MRC, ANA, and 4A’s live, or via webinar, for “The State of Digital Measurement 2016,” the first Making Measurement Make Sense (3MS) Town Hall of the year.
During this important session, the MRC and 3MS team will be outlining strategies, actions and future milestones as we move to beyond viewability. MRC will discuss the status of mobile viewable impressions standards and development of digital and cross-media audience based currency.
Tremendous progress had bee... Read More
Please join IAB, MRC, ANA, and 4A’s live, or via webinar, for “The State of Digital Measurement 2016,” the first Making Measurement Make Sense (3MS) Town Hall of the year.
During this important session, the MRC and 3MS team will be outlining strategies, actions and future milestones as we move to beyond viewability. MRC will discuss the status of mobile viewable impressions standards and development of digital and cross-media audience based currency.
Tremendous progress had been made in viewable impressions, guidelines for addressing invalid digital traffic, social media guidelines, and other key areas of importance to the industry. Still, we continue to face serious challenges as the industry works to fulfill the next steps of the ambitious 3MS agenda — to eventually make quality comparable cross platform measurement a reality.
We encourage you to join for this important town hall meeting.
When: Thursday, January 14, 2016 from 3:30pm- 5:00pm EST
Where: IAB Ad Lab – 116 East 27th Street New York, NY 10016
Event Recording
