Town Hall - Remote

The Future of Video Marketplace

IAB Tele://Vision Initiative Town Hall
Jul 7 2020 / 3:00 pm – 4:00 pm ET

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      Fresh off of our industry’s first-ever virtual NewFronts, this town hall will recap and review the biggest news, insights and trends revealed at this year’s event. We’re seeing the establishment of a “new normal” as consumer behaviors and marketplace dynamics have shifted over the past four months. How is the digital video marketplace evolving to best serve the needs of today’s audiences? Hear what the experts have to say about how publishers can meet new consumer expectations in digital video.

      Discussion Topics

      About IAB’s Tele://Vision Initiative

      Tele://Vision is a cross-industry campaign to align the companies and leaders whose products, services, and relationships define the current advertising marketplace around a consistent set of principles, standards, practices, and – where applicable – products and technologies.  The goal is to ensure that brands and their partners across the video ecosystem can work together efficiently and profitably in an increasingly complex market. As we emerge from the current crisis, we see an opportunity to not only restart but reset the industry and fix some things that have been broken for a long time.

      Join the initiative.