The Evolving World of Digital Video Advertising

Amit Shetty heads the Video and Audio product initiatives at the IAB TechLab. He joined the Tech Lab with a history of building cloud, mobile and video products in a wide variety of markets ranging from Telcos to Enterprise to Consumer apps. He has worked in Product Management, Marketing, and Engineering roles and has built platforms in standards-based ecosystems at Motive/Nokia (products built on Broadband Forum standards) and InnoPath (products built on Open Mobile Alliance standards). He also worked at Yahoo where he worked on the Video Player used across all of Yahoo’s properties. He is a proud Longhorn from the University of Texas at Austin.

Joe Barone is Managing Partner, Brand Safety Americas for GroupM, the world’s largest media buying organization.

In that role, Joe has helped pioneer the industry’s move to a more transparent, accountable digital inventory supply chain, working to ensure clients get full value for their digital advertising investment. Joe’s focus is on developing and executing GroupM’s marketplace position on Brand Safety elements including Brand Safety & Suitability, fraud detection and prevention, anti-piracy, and insuring client’s ads appear in positive, relevant advertising environments. He has spent the past 12 years shaping GroupM’s practice in North America, and in 2017 was named to a new post adding responsibility for supporting the Latin America roll out of these trusted supply chain practices.

Joe first joined WPP in 1989. He has held various traditional and digital media positions within WPP agencies including Managing Director of neo@Ogilvy, and Director, Strategic Media Integration at Ogilvy & Mather.

Joe has been buying digital media since 1994, when Hotwired.com became the first publisher to offer banners online. Before moving into a full time Brand Safety role, Joe managed the US Groupm Digital Traffic team, was engaged in ad-tech systems development, publisher and ad tech vendor contract negotiations, and process re-engineering/workflow analysis, all in support of GroupM agencies including Mindshare, Wavemaker, Mediacom, mSix, Catalyst, Essence, and Xaxis.

Joe is currently a member of many Brand Safety related industry working groups, including the 4A’s Advertiser Protection Bureau, the Global Alliance for Responsible Media Steering Committee, the IAB Tech Lab Content Taxonomy Working Group, MRC Digital Committee, the Coalition for Better Ads Research & Methodology Working Group, Trustworthy Accountability Group Leadership Committee, the Brand Safety Institute Leadership Council, and the Double Verify and Integral Ad Science Advisory Boards.

Shailley brings several years of product management experience in Digital advertising at Yahoo and Say Media building products for Mobile advertising, Ad Operations, Targeting solutions and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past namely MRAID and Mobile Rising Stars specifications.

At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, PwC. By way of qualifications, Shailley has an MBA and Chemical engineering degree.

Zeev Neumeier founded Cognitive Networks, which was purchased by VIZIO and rebranded as Inscape. Zeev now serves as Chief Innovation Officer at VIZIO and is a lead contributor on Project OAR. Zeev studied Mathematics and Computer Science at Yeshiva University before receiving his MBA from New York University. Zeev has developed one of the earliest automatic content recognition systems and is the inventor of 10 patents in the space.