“The Changing Face of Digital for the B2B Marketer” Town Hall


IAB Ad Lab · 09.17.18
4:00 pm EST - 6:00 pm EST
IAB B2B Committee cordially invite you to attend “The Changing Face of Digital for the B2B Marketer” town hall event. The town hall will feature leading B2B marketer panelists as they discuss:

o Execution: Account-Based Marketing Best Practices
o Measurement: Reporting and attribution and how B2C rules don’t apply 1:1 in B2B
o Privacy : GDPR, California Consumer Privacy Act, and our new world

After the panel we’d like to hear your thoughts on where you’d like IAB B2B Committee to go next. It’ll be fun learning throughout with networking reception at the end.
Panel Moderator:
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Panelists:
"The Changing Face of Digital for the B2B Marketer" Town Hall 6
This Town Hall is brought to you by the B2B Committee & the B2B Committee Co-Chairs:
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Agenda:
4:00pm- 5:30pm Panel + Open Discussion
5:30pm- 6:00pm Networking Reception

NO PRESS ALLOWED

Venue

  • IAB Ad Lab NY
Address 116 East 27th Street 6th floor
New York, NY 10016