The Changing Face of Digital for the B2B Marketer

IAB NY and IAB SF · 09.17.18
4:00 pm EST - 6:00 pm EST

IAB B2B Committee cordially invite you to attend “The Changing Face of Digital for the B2B Marketer” town hall event. The town hall will feature leading B2B marketer panelists as they discuss:
o Execution: Account-Based Marketing Best Practices
o Measurement: Reporting and attribution and how B2C rules don’t apply 1:1 in B2B
o Privacy : GDPR, California Privacy Ballot Initiative and our new world

This Event is for IAB Members Only


  • IAB Ad Lab NY
Address 116 East 27th Street 6th floor
New York, NY 10016
  • IAB Ad Lab SF
Address 121 Spear Street Suite 270, Two Rincon Center
San Francisco, CA 94105