Committee & Council - IAB Ad Lab

“The Changing Face of Digital for the B2B Marketer” Town Hall

Sep 17 2018

      Introduction

      IAB B2B Committee cordially invite you to attend “The Changing Face of Digital for the B2B Marketer” town hall event. The town hall will feature leading B2B marketer panelists as they discuss:

      o Execution: Account-Based Marketing Best Practices
      o Measurement: Reporting and attribution and how B2C rules don’t apply 1:1 in B2B
      o Privacy : GDPR, California Consumer Privacy Act, and our new world

      After the panel we’d like to hear your thoughts on where you’d like IAB B2B Committee to go next. It’ll be fun learning throughout with networking reception at the end.
      Panel Moderator:
      The Changing Face of Digital for the B2B Marketer 9
      Panelists:
      "The Changing Face of Digital for the B2B Marketer" Town Hall 6
      This Town Hall is brought to you by the B2B Committee & the B2B Committee Co-Chairs:
      The Changing Face of Digital for the B2B Marketer 5

      Agenda:
      4:00pm- 5:30pm Panel + Open Discussion
      5:30pm- 6:00pm Networking Reception

      NO PRESS ALLOWED

      About the Venue


      IAB Ad Lab NY
      116 East 27th Street 6th floor
      New York, NY 10016