Sixth Annual IAB Long Tail Alliance Fly-In 2014

Sixth Annual IAB Long Tail Alliance Fly-In 2014


Washington D.C. · 06.23.14 - 06.24.14

Sixth Annual IAB Long Tail Alliance Fly-In Concludes. More than 50 Small Publishers Came to D.C. to Learn, Network, and Represent Small Businesses to Congress

On June 23-24, IAB brought together 50 small publishers from 20 states to visit Capitol Hill for the IAB Sixth Annual Long Tail Alliance ‘Fly-In’.

Members of the IAB Long Tail Alliance joined IAB in the nation’s capital to meet with members of the U.S. Congress and their staffs to give legislators and policymakers a better, fuller understanding of the challenges and concerns facing online entrepreneurs and the negative impact that legislation and regulations may have on their livelihoods and businesses. Since most of these smaller digital companies are dependent on advertising revenue, the policies that impact digital advertising have a direct link to their livelihoods. By convening members of IAB’s Long Tail Alliance, the IAB can show policymakers the real difference that these small businesses are making in the field.

 

12:00 pm - 1:30 pm

Registration & Networking Luncheon

The Renaissance Mayflower Hotel

1:30 pm - 1:40 pm

Welcome

Chris Glushko, Senior Director Marketing, IAB

1:40 pm - 2:15 pm

How to Take Advantage of Mobile

Amarpreet Singh, Director, Online Partnership Group, Google

2:15 pm - 2:50 pm

The Psychology of Fighting Bot Fraud in 2014

Jay Benach, White Ops

2:50 pm - 3:20 pm

Networking & Refreshment Break

3:20 pm - 3:55 pm

Best Practices for Shareable Content

Jenna Basford, Account Manager, Publisher Platform, ShareThis
Justin Civello, Sales Strategy Director, ShareThis

3:55 pm - 4:30 pm

Legislation, Regulation & Privacy: What You Need To Know

Michael A. Signorelli, Esq., Venable LLP

4:30 pm - 4:45 pm

What to Expect When You Meet on Capitol Hill

Mike Zaneis, EVP, Public Policy & General Counsel, IAB

4:45 pm - 5:30 pm

Networking Break

5:30 pm -

Board Bus to Google Offices

The Renaissance Mayflower Hotel

5:45 pm - 6:30 pm

Cocktail Reception - Courtesy of Google

New Google Café at the all new offices in Washington DC

9th Floor, 25 Massachusetts Avenue, Northwest, Washington DC 20005

6:30 pm - 7:30 pm

Dinner - Courtesy of Google

New Google Offices

Please plan on joining us in Google’s new famous “cafeteria” for dinner with some of interactive advertising’s leaders.

7:30 pm -

Bus departs Google Offices

Return to The Renaissance Mayflower Hotel

7:45 am -

Board Bus to Capitol Hill

The Renaissance Mayflower Hotel

8:00 am - 9:00 am

Breakfast on the Hill & Bag Drop

The 201 Bar, 201 Massachusetts Ave., NE, Washington, DC

IAB has arranged for breakfast at The 201 Bar, next to the Capitol. Attendees who depart Washington later that day may check their bags at The 201 Bar for convenient pick up.

9:00 am - 12:00 pm

Capitol Hill Visits

Your day of advocacy gets underway as you divide up into teams for individual meetings with members of Congress and their staffs. Each team will be assigned a “chaperone” to help you make your way around the Hill, as well as answer any questions you might have.

12:00 pm - 1:00 pm

Lunch

Teams will gather for lunch in the Capitol Visitors Center cafeteria at different times based on their meetings schedule. Lunch will be provided courtesy of the IAB.

1:00 pm - 3:00 pm

Capitol Hill Visits

Meetings with Congress and their staffs will continue throughout the afternoon.

3:00 pm -

Fly-In Conclusion

The 201 Bar 201 Massachusetts Ave., NE Washington, DC

Join IAB staff and other small publishers to unwind and relax from a busy day of advocacy.

2014 IAB Long Tail Alliance Fly-In News