While ads.txt for desktop and app-ads.txt for mobile apps have been widely adopted, support on Connected TV (CTV) platforms has been lagging because of a more complex seller ecosystem where the seller might be the app publisher, the content owner, or the OS platform.
IAB Tech Lab has been working on enhancing CTV standards via an updated app-ads.txt specification, which offers improvements for inventory sharing. Read more here and view the new specs here.
This webinar is intended to increase awareness of CTV app-ads.txt updates.
With 20 years of software experience, Neal is focused on optimizing business needs, leading tech teams to create relevant and effective data-driven products that build the bottom line and deliver client value. Prior to entering advertising technology, Neal worked at RightNow Technologies, an early CRM vendor that sold to Oracle in 2011. There Neal led a team of AI/ML engineers that pioneered the use of sentiment analysis, natural language processing and content search systems in over 36 languages within automated customer service systems. Neal currently serves as co-Chair of the OpenRTB protocol that standardized the process of RTB, the Deal-ID and the Native ads format and the new Ads.txt standard.
Amit Shetty heads the Video and Audio product initiatives at the IAB TechLab. He joined the Tech Lab with a history of building cloud, mobile and video products in a wide variety of markets ranging from Telcos to Enterprise to Consumer apps. He has worked in Product Management, Marketing, and Engineering roles and has built platforms in standards-based ecosystems at Motive/Nokia (products built on Broadband Forum standards) and InnoPath (products built on Open Mobile Alliance standards). He also worked at Yahoo where he worked on the Video Player used across all of Yahoo’s properties. He is a proud Longhorn from the University of Texas at Austin.
Dr. Willard (Bill) Simmons is the VP, Product Management at Roku. Bill previously served as co-founder of dataxu, an advertising and marketing platform, which was acquired by Roku in November 2019. In 2008, Bill founded dataxu based on his MIT research in combinatorial search and experience in real-time software. dataxu became known as one of the first companies to use “Big Data” and “Artificial Intelligence” to make optimal commercial decisions. The platform, now integrated with Roku’s Advertising business, powers digital advertisements served to customers across TV screens, laptops, digital billboards, and mobile phones. With a reach of over 200 countries, today dataxu’s platform allows businesses to connect and interact with the most digitally connected population in the world.
Bill has earned multiple degrees in his field including a Bachelor of Mechanical Engineering from University of New Hampshire, Master of Science in Aerospace Engineering Sciences from University of Colorado, Master of Science in Mechanical & Aerospace Engineering from Princeton, and a Doctorate in Aeronautics & Astronautics from MIT. Bill spent the first half of his professional career working on space engineering including launch vehicle guidance and control, x-ray space telescopes, planet finding optics, and optimal Mars mission design.
