Webinar -

State of Data Town Hall: The Measurement Dilemma

Jun 2, 2022 / 1:00 pm – 2:00 pm EST

      Overview

      Assessing the industry’s awareness and readiness for changes in measurement and addressability, the 2022 IAB State of Data Report is raising alarm bells, indicating that advertisers are on the brink of losing their ability to measure advertising campaigns with no industry consensus about what to do next. Join IAB’s research and measurement experts for a virtual town hall on Thursday, June 2 as they share highlights from the fifth annual IAB State of Data Report and discuss how these ch... Read More

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