State of Data Town Hall: The Measurement Dilemma

Chris Bruderle brings over 20 years of experience in Data/Web Analytics and Media Market Research at premium Digital and Muti-Platform web publishers including The Daily Beast, Martha Stewart Living Omnimedia, Conde Nast Publications and This Old House Ventures.

Most recently, Chris was VP, Analytics & Research at The Daily Beast where he spent nearly 7 years and was responsible for the tracking, analysis and reporting of The Daily Beast’s O&O site and off-platform data/analytics for Senior/Corporate Management, Editorial, Advertising Sales, Product/Engineering, Audience/Business Development, Social Media and PR. He established the company-wide Editorial Analytics and Advertising Sales data and research stacks which included, among others, Google Analytics, Parse.ly, Krux DMP, Optimizely, comScore, Kantar, Samba, Newswhip, Crowd Tangle, Buzzsumo, and CrazyEgg.

Prior to The Daily Beast, Chris spent 5 years as Associate and Acting Director at Martha Stewart Living Omnimedia where he directed the correspondence and development of all research-based strategies supporting the Advertising Sales and Marketing staffs of each of the MSLO media brands and platforms across digital, mobile/tablet, TV, print and radio.

Chris started his career at BBDO as an Assistant Media Planner where he most notably completed the “Media Training Program”.

Chris earned a Bachelor’s of Arts in English and Communications from Fairfield University in Fairfield, Connecticut.

A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.

Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)

Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.

Ryan Fleisch serves as Director of Product Marketing for Adobe Real-Time CDP and Audience Manager. His current role coupled with his previous leadership roles in Solution Consulting have allowed him to understand the technical nuances of marketing and advertising technology as well as the big-picture trends that are transforming the industry at large. Prior to Adobe, Ryan worked at J. Crew and iProspect allowing him to gain a strong understanding of challenges and needs from both a client and agency perspective.

Ben Sylvan is General Manager for Retail Data Partnerships at The Trade Desk, responsible for building a global data marketplace that enables retailers and brands to collaborate on data-driven advertising. Before The Trade Desk, Ben spent eight years with the Oracle Data Cloud via its Datalogix acquisition, holding leadership roles across several functions, including strategy and sales. He spent the first half of his career in sports media, including more than seven years at ESPN.