State of Data Town Hall: Data Collection and Addressability
Nov 15, 2022 / 1:00 pm – 2:00 pm EST
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Overview
In this second town hall, IAB experts and industry thought leaders discuss privacy-first approaches to data collection, first-party data, and addressability.
In this town hall series, we will have an in-depth discussion on the findings from the latest IAB State of Data 2022 Part II: Preparing for the New Addressability Landscape report, which examines how changes in privacy legislation, the deprecation of third-party cookies and identifiers, and platform policies are affecting data collection, addressability, measurement, and optimization. IAB commissioned MediaScience to conduct this qualitative research study on how marketers are evolving their approach to consumer privacy, as well as working with their internal and external partners to meet consumer privacy expectations.
Speakers & Moderators
Speakers & Moderators
Chris Bruderle
Vice President, Industry Insights & Content Strategy
IAB
IAB - Vice President, Industry Insights & Content Strategy
Chris brings over 25 years of expertise in data analytics and media research across premium digital publishers including The Daily Beast, Martha Stewart Living Omnimedia, Conde Nast, and This Old House Ventures. At IAB, Chris leads research-driven thought leadership initiatives with a particular focus on CTV, commerce, the creator economy, as well as overall U.S. ad spend and revenue strategies. Chris also serves as the editor-in-chief and frequent host of IAB’s video thought-leadership show “IAB Pulse”. Chris previously served as VP of Analytics & Research at The Daily Beast for nearly seven years, where he built comprehensive editorial and advertising analytics frameworks. Chris is an active participant in the ARF and CIMM.
A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.
Ryan Engle is VP of Identity Products, Platform Partnerships, & Credit Informed Marketing at Neustar a TransUnion company, overseeing solutions that help marketers cleanse, deduplicate and enrich their data. Ryan is also responsible for TransUnion’s partnership program with Customer Data Platforms (CDPs), cloud providers, clean rooms, and other channel partners, driving innovative, integrated solutions in the platforms where clients keep and use their data most. Ryan has nearly 20 years of experience working in the broader marketing analytics industry, focusing on consulting and implementing new, innovative data & technology solutions designed for the world’s biggest brands.
