AI is no longer a future bet. It’s a present-day tool reshaping how the advertising industry operates and grows. Marketers and media owners are implementing AI to drive campaign performance, automate workflows, and uncover new strategic value, but not without a few growing pains.
Join Jon Roberts, Chief Innovation Officer at DotDash Meredith, and Caroline Giegerich, VP of AI at IAB, for a candid conversation about the real-world adoption of AI in advertising. They’ll unpack where companies are seeing early wins, what pitfalls to avoid, and how the industry is navigating everything from automation and creative optimization to compliance and internal change management.
We’ll explore:
What use cases are gaining momentum
How teams are approaching adoption and integration
What considerations matter most when applying AI in real-world settings
After the discussion, IAB’s Angelina Eng will offer a quick walkthrough of a practical framework to help assess where AI can deliver the most value.
Whether you’re scaling AI or still circling use cases, this webinar will give you the clarity—and inspiration—you need to move forward.
Register now to get a real-world look at what AI can actually do for your business.
Before joining IAB, Caroline built a career at the intersection of innovation, marketing, and media, helping brands, agencies, and technology platforms navigate emerging technologies. She has held leadership roles at Warner Music Group, where she drove emerging tech strategies for artist awareness and revenue growth, and at MediaLink, where she advised ad tech and media companies on growth strategies. Most recently, Caroline ran her own consultancy, developing AI education programs, playbooks, and thought leadership for marketing professionals. She has also held leadership roles at HBO, Showtime, Initiative, and Smashbox Cosmetics. Originally from Rhode Island, she now resides in Jersey City. In her free time, she enjoys writing about AI, biking, and listening to way too much LCD Soundsystem.
Dr. Jon Roberts is Chief Innovation Officer at Dotdash Meredith. He previously spent 10 years as a theoretical physicist working with CERN and the AMS detector on the International Space Station. Dr. Roberts received his Ph.D. at the University of Southampton and his M.A. from the University of Oxford.
