Q4 2020 Inclusion Institute Joint Committee Meeting

Rick has significant experience across all sides of the marketing ecosystem including brand management, agency, media, digital, ad tech, data, analytics, and attribution. He started his career working on blue chip brands for several major NY ad agencies and then transitioned to the brand side at L’Oreal. After a successful stint launching and managing haircare brands, Rick took on a role running sales for Next Generation Radio, an industry association charged with generating new on-air and digital revenue. In nine years, NGR generated over $125M in new sales to the industry. After leaving NGR, Rick ran the NY Sales office for Alloy, helping to launch the largest teen ad network. Rick has also run sales teams at Music Mogul (a music start-up), Interactive One (a multi-cultural publisher), Specific Media/Viant (the largest ad network) and inPowered (a native platform). Most recently, Rick has been with Conversant, the identity platform and digital arm of Epsilon. In this role, Rick has been the lead revenue generator for Conversant’s emerging Restaurant segment.

A “net vet” with 20+ years of driving meaningful revenue through insights into action consultative selling in the dynamic digital landscape (Yahoo, AOL, About.com). Adept at building successful sales teams, developing go-to-market sales strategies and gaining consensus across company divisions. Experience includes mobile, tech (DSP, PMP, Exchange) and data driven solutions, social media and word of mouth marketing, Website development and design, online media and marketing and cross-platform media experience (TV, Radio and live-event). A passionate leader and relationship builder who is committed to exceeding goals and expectations for clients, her team and company.