Q3 2020 IAB Research Council Meeting

Chris Bruderle brings over 25 years of experience in Data/Web Analytics and Media Market Research at premium Digital and Muti-Platform web publishers including The Daily Beast, Martha Stewart Living Omnimedia, Conde Nast Publications and This Old House Ventures.

Before working at IAB where he leads research-based thought leadership initiatives, Chris was most recently VP, Analytics & Research at The Daily Beast where he spent nearly 7 years and was responsible for the tracking, analysis and reporting of The Daily Beast’s O&O site and off-platform data/analytics for Senior/Corporate Management, Editorial, Advertising Sales, Product/Engineering, Audience/Business Development, Social Media and PR. He established the company-wide Editorial Analytics and Advertising Sales data and research stacks which included, among others, Google Analytics, Parse.ly, Krux DMP, Optimizely, comScore, Kantar, Samba, Newswhip, Crowd Tangle, Buzzsumo, and CrazyEgg.

Prior to The Daily Beast, Chris spent 5 years as Associate and Acting Director at Martha Stewart Living Omnimedia where he directed the correspondence and development of all research-based strategies supporting the Advertising Sales and Marketing staffs of each of the MSLO media brands and platforms across digital, mobile/tablet, TV, print and radio. Chris has also held marketing and market research positions at Conde Nast and Time Inc.

Chris started his career at BBDO as an Assistant Media Planner where he most notably completed the “Media Training Program”.

Meredith Guiness is a seasoned insights professional, with nearly 10 years of experience across research, analytics, and digital planning. For the last 3.5 years, she’s been an integral member of the IAB Research & Insights team, providing research-based thought leadership to IAB’s client base of over 700 companies and the wider the digital advertising and marketing ecosystem. Meredith is passionate about data-driven storytelling, bringing to life the meaning (the “why”) behind marketplace trends and the evolving digital media, data, e-commerce, and consumer ecosystems.

Prior to IAB, she spent the majority of her career agency-side at MediaCom, holding positions across digital planning and analytics, and serving clients across a vast range of industries including pharmaceutical, professional/career services, gaming, travel, and non-profit organization management. While at MediaCom, Meredith was responsible for analyzing and consulting clients on digital ad performance/measurement, developing cross-channel measurement plans, and establishing best practices on cross-functional collaboration, among other functions. Meredith holds bachelor’s degrees in Psychology and Italian Studies from Emory University.