It’s been an extraordinary year of growth for mobile advertising. According to IAB’s latest Internet Advertising Revenue Report, mobile showed the strongest YoY growth increasing 66% and mobile video ads are also poised for massive growth over the next 5 years. With this as a backdrop, IAB’s Mobile committee will meet on Thurs, Nov 10th to review initiatives currently underway at IAB in terms of research, new formats, guidelines and industry trends.