Join IAB and special guest speakers in the IAB Ad Lab for the Q2 IAB Research Council meeting. Webex info will be provided for those register to attend remotely.
Agenda:
Intro and IAB Research Updates – Kristina Sruoginis, IAB
IAB TechLab Updates – LEAN and DEAL – Alanna Gombert, IAB TechLab
IAB TechLab Updates – Taxonomy Working Group – Melissa Gallo, IAB TechLab
Data Quality – Evan Neufeld, Storylined
Location-Based Data and Ad Effectiveness – Jeanette Jordan, Factual
3MS Updates – David Gunzerath, MRC
Open Discussion
Open to IAB Members only