Q2 IAB Research Council Meeting

Join IAB and special guest speakers in the IAB Ad Lab for the Q2 IAB Research Council meeting. Webex info will be provided for those register to attend remotely.

Agenda:

Intro and IAB Research Updates – Kristina Sruoginis, IAB

IAB TechLab Updates – LEAN and DEAL – Alanna Gombert, IAB TechLab

IAB TechLab Updates – Taxonomy Working Group – Melissa Gallo, IAB TechLab

Data Quality – Evan Neufeld, Storylined

Location-Based Data and Ad Effectiveness – Jeanette Jordan, Factual

3MS Updates – David Gunzerath, MRC

Open Discussion

Open to IAB Members only