Recent world events and technical advances have had a massive impact on all aspects of consumer life, including how they shop. Join the IAB Experience Center and The Harris Poll for a comprehensive look at the future of commerce. This session will begin with a review of research on Consumers, Brands and Shopping in the Post-Pandemic Society by John Gerzema, CEO of The Harris Poll. The Harris Poll has amassed one of the largest datasets on during CV-19. From trended weekly polling, John will share a data-driven analysis of the new digitally-accelerated consumer, who is reshaping shopping in a hybrid-off and online world.
Following this we’ll have an intimate roundtable discussion with brand leaders on how post-pandemic life, evolving Gen Z shopping preferences and tech trends out of China are shaping the future of commerce and point the way towards a deeply changed landscape for brands.
We will be restricting the number of attendees to enable a roundtable format with intimate discussion in a closed setting. Register today to avoid disappointment!