Committee & Council - IAB

Q2 2019 Social Media/Native/ Content Committee

May 9 2019 / 3:00 pm 4:00 pm EST

      Overview

      We invite you to join the Q2 IAB Social Media/Native/Content Committee Meeting on Thursday, May 9th from 3:00 – 4:00 PM ET at the IAB Ad Lab in New York City (remote options available).

      FOR IAB MEMBERS ONLY!

      Agenda

      • Review final Native Playbook 2.0 (which will launch on 5/9)
      • Review final UGC for Marketing Buyer’s Guide
      • Review 7/22 Influencer Day agenda to-date
      • Discuss Affiliate Marketing Working Group plan
      • Discuss Influencer Marketing potential working group (What can/should IAB be doing in this space? What’s needed that IAB can help with from either an education and/or tech perspective?)
      • Discuss a potential Content Studio Showcase event
      • Other topics based on member input:
        • The state of messaging
        • The future of native and voice
        • Native in non-social media environments
        • Video disclosure for native and influencer (requirements, best practices)
        • Others – Bring your ideas!!