- Review final Native Playbook 2.0 (which will launch on 5/9)
- Review final UGC for Marketing Buyer’s Guide
- Review 7/22 Influencer Day agenda to-date
- Discuss Affiliate Marketing Working Group plan
- Discuss Influencer Marketing potential working group (What can/should IAB be doing in this space? What’s needed that IAB can help with from either an education and/or tech perspective?)
- Discuss a potential Content Studio Showcase event
- Other topics based on member input:
- The state of messaging
- The future of native and voice
- Native in non-social media environments
- Video disclosure for native and influencer (requirements, best practices)
- Others – Bring your ideas!!