Committee & Council - New York, NY

Make Local Work for Publishers

Jul 28 2016 / 4:00 pm – 6:00 pm EST

      Overview

      Location-targeted mobile ad spend is expected to grow from $8.4 billion in 2015 to $11.3 billion in 2016. It is an area of tremendous potential for publishers. While some publishers have built out location data capabilities to enhance their advertising products and increase the value of their inventory, others lack the expertise or awareness of how to assemble these capabilities through data, technology and partnership. This event features crash courses for publishers of all levels of sophistica... Read More

      About the Venue

      Advanced Programmatic for Buyers &  Sellers 1/17 - NYC

      IAB AdLab
      116 E 27th St, 8th Floor
      New York, NY 10016