Overview
Location-targeted mobile ad spend is expected to grow from $8.4 billion in 2015 to $11.3 billion in 2016. It is an area of tremendous potential for publishers. While some publishers have built out location data capabilities to enhance their advertising products and increase the value of their inventory, others lack the expertise or awareness of how to assemble these capabilities through data, technology and partnership.
This event features crash courses for publishers of all levels of sophistica... Read More
Location-targeted mobile ad spend is expected to grow from $8.4 billion in 2015 to $11.3 billion in 2016. It is an area of tremendous potential for publishers. While some publishers have built out location data capabilities to enhance their advertising products and increase the value of their inventory, others lack the expertise or awareness of how to assemble these capabilities through data, technology and partnership.
This event features crash courses for publishers of all levels of sophistication in location targeting. Join industry leaders in learning how, as publishers, you can get started or expand your existing capabilities in leveraging location for real-time targeting, audience insights, online to offline measurement and more.
Be sure to REGISTER as space is limited!
Agenda
· Location-based Advertising 101 – How to get started for publishers with little or no location capability
· Location-based Advertising 201 – for publishers who leverage location but wish to refine its use.
· Location-based Advertising 301 – Success Case Studies from Location Savvy Publisher
· Networking Reception with wine and cheese
