Committee & Council - New York, NY

Q1 2019 Games Committee Meeting

Feb 20 2019

      Overview

      The next IAB Games Committee Meeting will be held on Wednesday, February 20th from 4:00 – 5:00 PM ET at the IAB Ad Lab in New York City (remote options available).

      Agenda

      Topics of Discussion Include:

      • Mobile App Vs. Mobile Web confusion in the marketplace and its effect on the Game Industry
      • Opt-in Value Exchange (A.K.A. Rewarded) Research Project
      • Overview of the new IAB Playables Working Group
      • Overview of the new Augmented Reality for Marketing Purposes Working Group
      • Upcoming 2019 Games Committee initiatives
      • And more!

      About the Venue


      IAB Ad Lab
      116 E 27th Street 8th Floor
      New York, NY 10016