Programmatic 360: Automation Decoded 09/26 – New York City


New York, NY · 09.26.18
8:30 am EST - 4:30 pm EST

About the Course

Automation is reinventing digital advertising. IAB Programmatic 360: Automation Decoded is a one-day, in-person training developed to ensure media professionals can navigate the dynamic digital ecosystem. This highly interactive, comprehensive learning experience is designed to help both media buyers and media sellers develop fluency and expertise in programmatic technologies and excel in their careers.

Event Venue

IAB Ad Lab, 116 East 27th Street, 8th Floor,  New York,  NY  10016

Learning Outcomes

This class will help you:
•   Develop advanced fluency in programmatic technologies and tools
•   Learn how native ads can be transacted programmatically and how to make native campaigns easy, scalable and effective
•   Immediately apply best practices to day-to-day management of campaigns and inventory

Who Should Attend

This class is beneficial to digital media professionals looking to deepen their knowledge of how automation is changing the media landscape. Appropriate for account managers, media planners, media buyers, sales teams, traders, operations teams and those who manage or support them.

Earn IAB Certification Credits: This event counts as 8.00 credits towards both IAB Certification and Recertification.

Cancellation Policy
Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

8:30 am - 9:00 am

Arrivals and Breakfast

Breakfast, lunch and beverages will be provided

9:00 am - 9:30 am

Introduction: Evolution of Programmatic Advertising

Topics include: History of Programmatic, Ad Servers, Ad Networks, SSPs, DSPs, Exchanges, Trading Desks, DMPs, Benefits for Buyers and Sellers, Programmatic as Cross-Channel Solution

9:30 am - 11:15 am

Technologies and Transaction Types

Topics include: Anatomy of an RTB Ad Call, Intro to IAB OpenRTB, Open Auction, First Price / Second Price, Private Marketplaces, Preferred Deals and Deal ID, Programmatic Direct, Understanding the Publisher Waterfall, Price Floors, Header Bidding

11:15 am - 11:30 am

BREAK

11:30 am - 12:15 pm

SSP Demonstration

12:15 pm - 1:00 pm

LUNCH

Breakfast, lunch and beverages will be provided

1:00 pm - 2:45 pm

Data and Performance: How Programmatic Changed Digital Media Buying

Topics include: DMP solutions, 1st, 2nd, and 3rd party data sources, Cross-device identity, Look-a-like Modeling and Audience Extension, Dynamic and Native Creative, Programmatic Disruption of Agency Workflows, The Changing Digital Buying Landscape and Programmatic In-Housing, Fundamental Best Practices for Managing Programmatic Spend, Cross-Channel Measurement & Attribution

2:45 pm - 3:00 pm

BREAK

3:00 pm - 3:45 pm

DSP Demonstration

3:45 pm - 4:30 pm

The Future is Automated: Opportunities and Challenges for Programmatic Tech

Topics include: Inventory Quality, Brand Safety, Ad Fraud and IAB’s Ads.txt / Ads.cert; GDPR and IAB Europe’s new GDPR Transparency and Consent Framework

Chris Kane

Chris Kane started Jounce Media in 2015 to bring a unique combination of deep ad tech expertise and platform independence to programmatic buyers and sellers. Jounce Media partners with advertisers, publishers, and ad tech providers to customize off-the-shelf technology systems to solve specific marketing problems.

Chris was previously Chief of Staff to the CEO and CFO at AOL, where he was responsible for all day-to-day operations of the management team. Prior to AOL, Chris managed a portfolio of enterprise accounts at Turn, a leading demand-side platform and data management platform. He started his career as a management consultant at Oliver Wyman, where he focused on the converging media and technology sectors.

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Danielle Rind

Danielle is an engagement manager at Jounce Media where she focuses on ad tech consulting and educational workshops for industry professionals. Danielle began her career as a full-service media planner; buying, planning, reporting, and trafficking for a large direct response marketer. She later focused on the sell side; working for two large publishers in account management and data management positions. Danielle refined her programmatic skills at Xaxis where she worked as a product manager developing mobile and emerging products.

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Trent Beckley
  • R. Trent Beckley
  • Google
  • Strategic Partnerships, Google Ad Manager

Trent has spent the last 3 years at Google transforming the programmatic businesses of some of the largest Broadcasters and Major Sports Leagues across Google Ad Manager products. Prior to his time at Google, Trent worked at the Rubicon Project where he ran buy-side agency business and at Federated Media where he oversaw all programmatic operations.

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Josh Golbert

Josh Golbert is a Senior Director of Business Development at The Trade Desk, a demand-side platform that powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, mobile, and video advertising campaigns.

Josh joined The Trade Desk in 2016 and runs one of the East Coast business development teams that partners with a number of the world’s largest agencies and advertisers. Prior to joining The Trade Desk, Josh’s 14 years of digital media experience spanned three continents, working at Yahoo!, Microsoft, and AudienceScience in the US, EMEA, and Asia. Passionate about helping large organizations build industry leading marketing capabilities, Josh has had the honor of leading global projects with large multinationals including the pioneering of programmatic buying in eight countries around Asia. Today Josh advises those global clients from The Trade Desk’s New York office and lives in Brooklyn with his wife and one-year-old daughter.

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Venue

Address 116 East 27th Street 8th Floor
New York, NY 10007