Agenda
Agenda
Breakfast, lunch and beverages will be provided
Read MoreBreakfast, lunch and beverages will be provided
Topics include: History of Programmatic, Ad Servers, Ad Networks, SSPs, DSPs, Exchanges, Trading Desks, DMPs, Benefits for Buyers and Sellers, Programmatic as Cross-Channel Solution
Topics include: Anatomy of an RTB Ad Call, Intro to IAB OpenRTB, Open Auction, First Price / Second Price, Private Marketplaces, Preferred Deals and Deal ID, Programmatic Direct, Understanding the Publisher Waterfall, Price Floors, Header Bidding
Breakfast, lunch and beverages will be provided
Read MoreBreakfast, lunch and beverages will be provided
Topics include: DMP solutions, 1st, 2nd, and 3rd party data sources, Cross-device identity, Look-a-like Modeling and Audience Extension, Dynamic and Native Creative, Programmatic Disruption of Agency Workflows, The Changing Digital Buying Landscape and Programmatic In-Housing, Fundamental Best Practices for Managing Programmatic Spend, Cross-Channel Measurement & Attribution
Topics include: Inventory Quality, Brand Safety, Ad Fraud and IAB’s Ads.txt / Ads.cert; GDPR and IAB Europe’s new GDPR Transparency and Consent Framework