Training - New York, NY

Programmatic 360: Automation Decoded 09/26 – New York City

Programmatic 360: Automation Decoded on 9/26 in New York City
Sep 26 2018 / 8:30 am 4:30 pm EST

$499 - Non-Members
$399 - IAB Members
$299 - IAB Digital Certification Holders

      Overview

      About the Course

      Automation is reinventing digital advertising. IAB Programmatic 360: Automation Decoded is a one-day, in-person training developed to ensure media professionals can navigate the dynamic digital ecosystem. This highly interactive, comprehensive learning experience is designed to help both media buyers and media sellers develop fluency and expertise in programmatic technologies and excel in their careers.

      Event Venue

      IAB Ad Lab, 116 East 27th Street, 8th Floor,  New York,  NY  10016

      Learning Outcomes

      This class will help you:
      •   Develop advanced fluency in programmatic technologies and tools
      •   Learn how native ads can be transacted programmatically and how to make native campaigns easy, scalable and effective
      •   Immediately apply best practices to day-to-day management of campaigns and inventory

      Who Should Attend

      This class is beneficial to digital media professionals looking to deepen their knowledge of how automation is changing the media landscape. Appropriate for account managers, media planners, media buyers, sales teams, traders, operations teams and those who manage or support them.

      Earn IAB Certification Credits: This event counts as 8.00 credits towards both IAB Certification and Recertification.

      Cancellation Policy
      Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

      Agenda