$199 - Member (In-Person/Virtual)
$299 - Non-Member (In-Person/Virtual)
New developments in European law continue to pose challenges for digital advertising in 2023. During this course, we will provide practical guidance on key GDPR and ePrivacy requirements, as well as specific considerations for participants in the digital advertising ecosystem seeking to comply with those requirements.
This course will be hosted virtually via Zoom. Please add the event to your calendar after registration to receive your unique Zoom link.
The impact of recent guidance, enforcement, and individual claims on Consent Management Platform (CMP) banners – including criticism of “dark patterns”, nudge techniques, and examples of practical implementations
An overview of the current legal challenges posed to digital advertising by Europe, such as the proper legal basis for processing personal data for digital advertising (including consent, legitimate interests, and contractual necessity) and providing transparency to data subjects
A recap of the EU/UK legal landscape – with key obligations explained
Understanding the data handling roles (controller and processor) in the digital marketing space
Practical solutions for contract structures and how to apportion key obligations, including for cross-border data transfers