Agenda
Agenda
-
9:15 am - 9:35 amKeynotePresented by: ... Read MorePresented by:
SpeakersLaura BeilBob HohlerHernan LopezJoe NoceraMatthew ShaerPaige St. John
9:40 am - 10:00 amPandoraPresented by: ... Read MorePresented by:
SpeakersAdam AstonMichael BoscoJuleyka Lantigua
10:05 am - 10:25 amWestwood OnePresented by: ... Read MorePresented by:
SpeakersSinéad BurkeSuzanne GrimesKelli HurleyChris JerichoDave RubinStephanie Wittels-Wachs
10:30 am - 10:50 amSlatePresented by: ... Read MorePresented by:
SpeakersJoel AndersonCharles DuhiggMary HarrisCharlie KammererMike Pesca
11:30 am - 11:50 amAuthenticPresented by: ... Read MorePresented by:
SpeakersAGJordan CoburnIra GlassRayna GreenbergAshley HesseltineMark McCrery
11:55 am - 12:15 pmWarnerMediaPresented by: ... Read MorePresented by:
SpeakersJason BaronBurnie BurnsTyler MoodyGeoff RamseyBrian Stelter
12:20 pm - 12:40 pmMidroll StitcherPresented by: ... Read MorePresented by:
SpeakersJenna FischerMatt GourleyErin GibsonAngela KinseySarah van Mosel
1:45 pm - 2:05 pmiHeart MediaPresented by: ... Read MorePresented by:
SpeakersJake BrennanConal ByrneHolly FreyMangesh HattikudurQuestlove
2:10 pm - 2:30 pmWNYCPresented by: ... Read MorePresented by:
SpeakersJad AbumradLisa BairdAndrea BernsteinBrooke GladstoneArwa GunjaDavid Remnick
2:35 pm - 2:55 pmMeredithPresented by: ... Read MorePresented by:
SpeakersJD HeymanShana Naomi KrochmalAnnie MurphyZoe Ruderman
3:00 pm - 3:10 pmInsights Presentation: PodcastOnePresented by: ... Read MorePresented by:
SpeakersPeter MorrisTom Webster
3:40 pm - 4:00 pmNPRPresented by: ... Read MorePresented by:
SpeakersRund AbdelfatahRamtin ArabloueiCardiff GarciaGina GarrubboSam SandersShankar Vedantam
4:05 pm - 4:25 pmMarket EnginuityPresented by: ... Read MorePresented by:
SpeakersDana ElmquistJim Lally
4:30 pm - 4:50 pmESPNPresented by: ... Read MorePresented by:
SpeakersJody AvirganMatthew BerryDaniel DoppMina KimesRamona ShelburneBrian WindhorstAdrian Wojnarowski
-
8:30 am - 5:00 pmPost Event Training Day: IAB Audio 360 WorkshopThis half-day, hands on training workshop is designed to teach participants about the technologies, tools, and best prac... Read MoreThis half-day, hands on training workshop is designed to teach participants about the technologies, tools, and best practices needed for leveraging audio for digital marketing purposes.
By the end of this course, participants will be able to:
- Understand how users are consuming audio
- Identify the goals for the planning, buying, and serving of audio advertising
- Analyze the impact of audio advertising in-market
- Explain why sound emotes an emotional connection and how it impacts advertising
- Describe why digital audio is becoming a more preferred advertising platform
Topics:
- Sonic branding
- Terrestrial radio, Satellite radio, Digital radio
- Streaming audio
- Podcasts / Audio on-demand
- Smart Devices & Voice assistants
- Programmatic audio
- Digital audio planning, buying, and audio success metrics (KPIs)
- Ad tracking and measurement capabilities
- Campaign reporting and attribution
- Digital audio trafficking and ad standards
- Digital audio advertising case studies, opportunities and challenges
Where: IAB Ad Lab, 116 East 27th St., New York, NY
Pick One Session:
Morning Session: 8:30 AM – 12:30 PM
OR
Afternoon Session: 1:00 PM – 5:00 PM
This half-day workshop has SOLD OUT.