Overview
Digital media has long been touted as the most measureable, transparent, and accountable of marketing channels. Yet, with the explosion of mobile device usage and an always-addressable audience, the fracturing of media consumption, and the complexity of cross device measurement and attribution, understanding the nuances of performance marketing in 2016 can be an intimidating proposition for agencies and advertisers. Moreover, the way success is measured and optimized varies drastically by advert... Read More
Digital media has long been touted as the most measureable, transparent, and accountable of marketing channels. Yet, with the explosion of mobile device usage and an always-addressable audience, the fracturing of media consumption, and the complexity of cross device measurement and attribution, understanding the nuances of performance marketing in 2016 can be an intimidating proposition for agencies and advertisers. Moreover, the way success is measured and optimized varies drastically by advertiser and industry vertical, leaving little in the way of standardization of best practices.
Join the IAB on February 16th from 4 – 5:30 PM EST as we build on our Q4 ‘14 Attribution Town Hall. We’ll discuss how we can develop universal guardrails for campaign development, measurement and optimization, as well as how the IAB can help facilitate adoption of best practices throughout the industry.
Register for In Person or Remote Attendance.
