Online Tracking Technology Governance and Insights

As senior vice president, commercial & innovation law, Erica Irvin is responsible for the legal business partners to the merchandising, Pro & home services, supply chain, real estate and technology organizations. She is also responsible for data privacy, intellectual property and the India legal shared services center. She joined Lowe’s in 2024.

Erica has 25 years of legal experience. She has served as in-house counsel at public, private and start-up companies including Lucent, Siebel Systems, E. Spire and MCI. She was vice president, senior associate general counsel, commercial law for BrightView Landscaping Services, and vice president, senior associate general counsel for Adtalem Global Education. Just before joining Lowe’s, she was group vice president and chief counsel, digital technology and innovation, at The Albertsons Companies, where she supported the company’s digital transformation.

Erica earned a Juris Doctor from George Washington University National Law Center and a bachelor’s degree in mass communications from the University of California at Berkeley.

Matthew Pearson is a partner in the Litigation Group defending companies in complex consumer and privacy class actions nationwide. Recognized in Best Lawyers and in Lawdragon’s 500 Leading Litigators in America, Mr. Pearson represents clients across a broad range of industries, including media, retail, automotive, airlines, healthcare, financial services, and technology.
Mr. Pearson’s practice centers on privacy, data security, and advertising technology litigation. He regularly handles claims under California’s Unfair Competition Law and Consumer Legal Remedies Act, the California Consumer Privacy Act (CCPA), the Confidentiality of Medical Information Act (CMIA), the California Invasion of Privacy Act (CIPA), and analogous statutes in jurisdictions across the country. He has special expertise defending companies in lawsuits arising from web based tracking technologies and other advertising technology tools, and he frequently advises clients on how to mitigate litigation risk while continuing to leverage data driven marketing strategies.

Andrew Shaxted is a vice president in the Forensic Services Practice.

Mr. Shaxted is a technical consultant, testifying expert, and lawyer who specializes in data privacy, AdTech, data monetization, and AI. His privacy practice spans forensic investigations of tracking technologies, consent and preference management system implementations, corporate privacy program development, deal due diligence, and regulatory compliance assessments across federal and state frameworks.

Mr. Shaxted has led more than 100 investigations into online tracking technology data collection practices, including pixels and analytics trackers. He supports clients through litigation, regulatory inquiries, and proactive reviews, with extensive experience testifying on the collection, use, and technical composition of tracking data. His work addresses federal and state regulatory regimes including FTC, HIPAA, VPPA, CCPA, CMIA, and California Department of Public Health rules. He also guides strategic initiatives such as clean room deployments, retail media network governance, tag management system implementation, and monitoring programs.

Mr. Shaxted also advises corporations on data monetization strategies and data product designs, helping companies unlock data value while maintaining compliance. He has testified in high-stakes disputes involving licensing agreements and impermissible use of licensed data sets.

In the AI domain, Mr. Shaxted builds agentic Privacy Office solutions to support PIA reviews, DSAR routing, and Privacy Notice monitoring. Mr. Shaxted also develops and assesses AI risk governance frameworks. He has built, deployed, and assessed both commercial and open-source Large Language Models for corporate use. Mr. Shaxted has hands-on experience deploying and assessing applications across major cloud infrastructure providers (Google Cloud Platform, Amazon Web Services, Microsoft Azure).

Mr. Shaxted has appeared on CNBC’s Squawk Box to discuss California’s data privacy laws and regularly shares insights through articles, webinars, and industry conferences.

Mr. Shaxted holds a BA from Purdue University and a JD from DePaul University. He is CIPM, CIPP/E and CIPP/US certified. Mr. Shaxted is licensed to practice law in Illinois.

Andrew Shaxted | Forensic Services | Charles River Associates
Related capabilities
Advanced Analytics in Disputes & Investigations
Artificial Intelligence (AI)
Biometrics & Privacy
Class Actions
Compliance Programs & Risk Assessments
Cybersecurity Strategic Advisory Services
Forensic Accounting
Management Consulting
Regulatory Compliance Advanced Analytics
Credentials

Andrew L. Tobel joins the IAB as Assistant General Counsel, specializing in the privacy, technology and digital advertising space. He is passionate about helping advertisers and their partners navigate complex legal landscapes by translating intricate legal concepts into clear, actionable strategies. Andrew’s expertise bridges the gap between technological requirements and legal compliance, empowering teams to innovate and grow.

Prior to IAB, Andrew was privacy counsel to Albertsons retail media network and product teams, held his own law firm, and served in numerous staff augmentation role including acting as global head of privacy and deputy privacy officer. He enjoys running, having a good laugh with friends and family, focusing on his golf swing, and serving his community through local outreach.