Recent steps taken by browsers to optimize user experience has resulted in transition to HTML5 creative ads. Join us for a hands on deep dive into how you can build, optimize and package HTML5 ads. Learn how to implement best practices and what it takes to transition from Flash to HTML5. In addition, understand how browsers optimize for speed of content delivery and user experience that you can apply to your ad creatives.
This a technical discussion. It dives deep into details of building, optimizing, and packaging ad creative and will appeal to ad designers and creative developers involved in day-to-day challenges of end-to-end production of ads.
The session will cover:
Remote attendance available.
If you have trouble registering please email [email protected] directly.
Kenji Baheux is a Product Manager for Chrome at Google. He is based in Tokyo and works with multiple offices on the web platform. In particular, he is the lead PM for the Service Worker team and a cross-team effort to improve the user experience from a RAIL performance model standpoint with a focus on third parties.
Cory Hudson leads a large team of interactive designers and front-end developers who are entirely focused on building feature-rich, cross-screen advertising experiences. His team is directly responsible for developing highly engaging creative solutions and driving R&D initiatives in order to effectively evaluate and leverage emerging technologies within AOL’s digital advertising experiences.
Hudson also serves as Co-Chair of the IAB HTML5 Working Group, where he leads an industry-wide group of experts who are collaboratively working to establish standardized best practices and guidelines for HTML5 based digital advertising.
Vladimir Levantovsky has been involved in the development of the core font technology standards since 2002 and is a member of the Interactive Advertising Bureau’s HTML5 Best Practices Task Force. Levantovsky currently serves as a chair of the World Wide Web (W3C) Web Fonts Working Group and as a chair of the ISO/IEC subgroup that is responsible for OpenType standardization. He has been involved in the work of various industry consortiums and standards organizations for over 13 years and is passionate about advancing typographic capabilities on consumer electronics, mobile devices, and on the Web.
John Percival heads up Design Technology at Amazon. He leads a team of prototypers, web technologists, and hackers focused on emerging ad formats and technology solutions at the cross section of eCommerce and advertising. He has been in the digital ad space since Flash MX 2004 and has a strong focus on new technology. Percival is an industry speaker, author, and member of various IAB working groups.