Town Hall -

New Rules for Digital Media: Addressability & Measurement

Dec 14, 2021 / 1:30 pm – 3:00 pm EST

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      The third session of the New Rules for Digital Media series will feature experts from top-tier companies discussing how advertisers and publishers can continue to market to users more efficiently and effectively in years to come. We’ll uncover ways companies are using innovative ways to target and measure audiences that do not rely on cookies. You’ll hear from Lotame, Neustar, PubMatic, TransUnion, and Yahoo on the future of identity, addressability, and measurement.

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