Interactive Advertising Bureau

Town Hall -

Dec 14, 2021 / 1:30 pm – 3:00 pm EST

Free

Sold Out

Overview

The third session of the New Rules for Digital Media series will feature experts from top-tier companies discussing how advertisers and publishers can continue to market to users more efficiently and effectively in years to come. We’ll uncover ways companies are using innovative ways to target and measure audiences that do not rely on cookies. You’ll hear from Lotame, Neustar, PubMatic, TransUnion, and Yahoo on the future of identity, addressability, and measurement.

Overview

Sponsors & Partners

Sponsors

Targeting: Contextual, Behavioral, Audiences / Cohorts

Media Platforms/Channels: CTV, Video, Audio, Display, Programmatic, Social, Display

Measurement & Reporting: Data clean rooms, Attribution, Data Aggregation, Incremental Reach / Lift / Sales

New Rules for Digital Media: Addressability & Measurement

Overview

Sponsors & Partners

Sponsors

Targeting: Contextual, Behavioral, Audiences / Cohorts

Media Platforms/Channels: CTV, Video, Audio, Display, Programmatic, Social, Display

Measurement & Reporting: Data clean rooms, Attribution, Data Aggregation, Incremental Reach / Lift / Sales

Related Content

Contact Us