New Rules for Digital Media: Addressability & Measurement

Pierre leads the charge for global partnerships at Lotame. Pierre brings his creative technologist and product leader experience to identifying and executing strategic partnerships that enhance Lotame’s audience management, data enrichment and identity solutions. Prior to Lotame, Pierre founded custom interactive digital video company nTangle, held numerous roles as a game design lead, and in another life was a stage actor and producer in New York City.

Allyson Dietz leads Product Marketing for Analytics at Neustar, a TransUnion company. She is responsible for defining the positioning for the company’s Marketing Mix Modeling and Multitouch Attribution solutions and tying the benefits of those to our client’s most pressing needs. Prior to Neustar, Allyson drove product strategy and innovation planning at Numerator to support pricing, promotion, ecommerce, and advertising intelligence platforms. She began her career at Nielsen, advising global CPG and retail clients through foundational understanding of consumers & shoppers, identifying white space opportunities, improving innovation strategies, and optimizing their advertising dollars. Throughout her tenure, she has had the opportunity to guide incredible organizations such as Unilever, Coca-Cola, KraftHeinz, RB, and Walmart.

A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.

Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)

Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.

Gio Gardelli is Senior Director of Ads Targeting, Identity, & Trust at Yahoo. He is responsible for all ad products covering audience & contextual targeting, as well as identity for Yahoo Ad Platforms. Since he joined in 2018, he has been focusing on building solutions to prepare advertisers and publishers for a future without cookies & IDFAs, including Yahoo ConnectID, Next-Gen Solutions, and more.

Sam Marc is a sales & operational leader at PubMatic. Since joining in 2019, Sam has launched PubMatic’s audience business and in early 2021, expanded her scope to support the Addressability Business by developing an expertise across PubMatic’s portfolio of addressable solutions. In this cross-functional role, Sam focuses on creating and executing audience addressability strategies in close partnership with product & sales departments. Sam provides guidance on targeting strategies, optimization approach, and campaign architecture in addition to serving as a key lead in the expansion of relationships and revenue opportunities with both publishers & marketers. Sam began her career on the publisher side as a business development leader at Time Inc. She’s an alumna of Barnard College, Columbia University with a degree in Political Science.