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Data continues to transform the way advertising, marketing and media are practiced. But if everyone is “data-driven,” how can businesses carve out meaningful competitive differentiation through their use of information? What room exists for real commercial advantage when everyone in the ecosystem is advancing their respective data maturity?
Please join us as IAB’s executive vice president and COO, Patrick Dolan, and Jonathan Margulies, Winterberry Group’s managing director, discusses these themes and more as they present IAB and Winterberry Group’s latest white paper, “Data as Competitive Advantage.” The research explores how practitioners are leveraging data to fuel marketing, advertising and media efforts today, how that data’s contribution is evaluated and what resources will be needed to fuel more valuable data-driven efforts moving forward.
The webinar will take place on November 19 at 12:30pm EST
The IAB would like to thank our sponsors of this whitepaper: AddThis, Accordant Media, Dun & Bradstreet, Oracle Marketing Cloud, Alliant Cooperative Data Solutions, Connexity and SAS Institute