MRC Social Media Measurement Guidelines Review and Discussion

New York · 12.04.15
3:00 pm EST - 4:30 pm EST

The recently released MRC Social Media Measurement Guidelines, prepared in association with the IAB/4As/WOMMA establishes a detailed set of methods and common practices for entities that measure Social Media activity. Guidelines are intended to establish and document good practices of measurement; improve practices and disclosures used by practitioners; and also provide education to users of Social Media data from all segments of the Industry. Importantly, this document also establishes a recommendation and a benchmark for audit processes whereby the practices and disclosures of Social Media measurement organizations can be validated by third parties.

We will meet to discuss the guidelines document and practical implications for IAB members and the industry as a whole. Ron Pinelli from the MRC, Sherrill Mane from IAB, and Peter Storck from WOMMA will be on-hand to provide a brief overview and answer any questions. We will end the meeting with a discussion of proposed Social Media Committee initiatives for 2016 led by Co-Chairs Carine Roman of LinkedIn and Christine Cuoco of Twitter

Remote attendance available

This event is open to IAB members and other interested parties.

This event is not open to the press

Download the MRC Social Media Measurement Guidelines