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Publishers are launching an increasing amount of premium content on OTT platforms. With the movement of audiences to this channel the expectation is that ad dollars should follow. But in reality publishers are leaving money on the table.
In this webinar, Ooyala and TubeMogul will discuss how in the new world of OTT, viewing is rising but monetization isn’t keeping pace. Learn what is holding monetization back, who is responsible for enabling these opportunities, the challenges publishers face, and how they can take charge of existing disparities to maximize their OTT futures.
This session will review topics such as:
*This webinar qualifies for 1.0 CE credits toward IAB Digital Media Sales and IAB Digital Ad Operations Recertification
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