Interactive Advertising Bureau

Committee & Council - New York, NY

Dec 15, 2016 / 3:00 pm – 5:00 pm EST

FREE EVENT- NOT OPEN TO PRESS

Overview

Please join us for an action packed two-hour event on the topic of marketing in the messaging space. With speakers from Facebook, Kik, Swyft Media, The Washington Post, Match Media/Tinder and more, you’ll walk away with actionable insights to help you navigate this rapidly evolving space.

This is free to attend. No press allowed.

Agenda

Agenda:

Welcome & Introductions

Messaging Consumer Research

More than a Message – The Evolution of Conversation

Paramount Pictures/Kik Case Study

How Teenage Mutant Ninja Turtles (the Movie) Used Messaging App Kik to Join the Conversation with Youth Audiences ... Read More

How Teenage Mutant Ninja Turtles (the Movie) Used Messaging App Kik to Join the Conversation with Youth Audiences

Chick-Fil-A/Swyft Media Case Study

Mor Chikin, Mor Fun – Chick-Fil-A Gets Creative with Scalable Branded Content in Messaging

The Washington Post/Snap & Instagram Stories Case Study

Election 2016 ― How The Washington Post Used Multiple Messaging Options to Reach Consumers in Native Ways ... Read More

Election 2016 ― How The Washington Post Used Multiple Messaging Options to Reach Consumers in Native Ways

Match Media Case Study

How Brands Have Used Tinder to Drive Action & Conversion in a Native Way

About the Venue

AD LAB, IAB NYC

116 E27th ST 8th FL
New York, NY 10016

Marketing in the Messaging Space – What Works?

Overview

Agenda

Agenda:

About the Venue

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