- IAB Measurement & Attribution Committee
a) New/Updated Mission
b) Working Groups (and sub-groups)
c) Meeting Cadence &Timelines - Committee’s role and contribution to Project Rearc
a) Project Rearc Overview
b) Future of Measurement & Attribution
All IAB Members are welcome to attend remotely to discuss the new mission and exciting projects of the IAB Measurement & Attribution Committee. We’ll also present an overview of Project Rearc- IAB’s initiative investigating a cookie-less internet, and the various working groups that our members can participate in.
We encourage brands, agencies, publishers, ad tech and solution providers to participate.
To participate in the Measurement & Attribution Committee, please email [email protected] with your full business contact and info.