At the beginning of every year, we convene the Local Committee to review major industry current initiatives and set the agenda for the year. This meeting is your opportunity to provide your input for the IAB 2018 discussions and stay on top of where the marketplace is going through conversations facilitated by industry senior leaders. Be sure to REGISTER as space is limited!
This event is REMOTE ONLY
– Update on Related Technical Standard – IAB Initiative to Combat Location Data Fraud
– Discuss and Vote on 2018 Projects
– Case Study Collection: aiming to showcase effectiveness of local media and location-driven advertising and best practices for campaign execution
– Local Adressable TV: exploring the challenges and opportunities in local addressable TV and planning a joint meeting with the IAB Advanced TV Committee in Q2
– Brainstorm on additional topics to address in 2018