Legal Issues Regarding Influencer Marketing in the Age of AI

Richard brings deep expertise in privacy, technology law, and AI governance. He previously served as Chief Privacy Officer and Associate General Counsel at Foot Locker, where he led the global privacy program and helped launch the company’s AI Governance team. His career spans the U.S. and EMEA, with roles at IBM and AT&T, and as Special Counsel at Kelley Drye.

Richard has also been an active member of the Retail Industry Leaders Association’s Privacy Council, a privacy law advisor to the UN’s Global Pulse Big Data initiatives, and an Adjunct Professor of Media Law at the New Jersey Institute of Technology.

At IAB, Richard will play a key role in advancing critical initiatives including kids’ and teen privacy, state privacy compliance, AI governance, and industry terms and conditions. He’s thrilled to have his passion, expertise, and professionalism supporting our members and the broader digital ecosystem.

Richard earned his B.A. cum laude from Harvard University, his J.D. from Boston University, and an LL.M. certificate from the University of Helsinki.

A veteran of high-profile representations in the digital advertising, media, and entertainment sectors, Matt Savare brings a proven track record to his work for abroad range of clients.

Matt has represented clients in copyright, trademark, trade secret, and right-of-publicity matters—with a particular emphasis on how new and emerging technologies are disrupting traditional businesses—in the following sectors:

* Digital advertising
* Artificial intelligence
* Blockchain and cryptocurrencies
* Media and entertainment
* Software (SaaS, PaaS, development, services)
* Big data
* Social media
* Financial and education technology
* Life sciences
* Retail (online and brick and mortar)
* Beauty and fashion
* Food and beverage
* Government contracting
* Investment management

His work also includes counseling clients on information privacy and data security issues (including the California Consumer Privacy Act [CCPA]),cybersquatting, domain name disputes, and technology licensing. He represents The Estée Lauder Companies Inc. in connection with various investments and acquisitions, with a particular emphasis on intellectual property and right-of-publicity issues. He also represents News Corp. in connection with its digital advertising initiatives, and regularly drafts and negotiates endorsement, sponsorship, and personal appearance deals for athletes, celebrities, and major brands.

During his time as a litigator, Matt handled various entertainment, intellectual property, false advertising, right-of-publicity, and privacy disputes, including defending a copyright infringement suit filed by the Estate of Frank Zappa and assisting in the successful defense of David Chase in connection with The Sopranos

Prior to joining Lowenstein, Matt worked for the Department of the Army, negotiating and drafting multi-million dollar procurements for communications and electronics equipment and related services, with an expertise with the FAR, DFARS, and AFARS.

Bryan Sterba is a partner at Lowenstein Sandler, where he advises clients at the intersection of business, technology, and law, with a particular focus on AI, IP, advertising, and media transactions. He works with companies to structure and negotiate technology deals in the AI space, addressing both commercial and operational realities. He counsels clients on AI governance, IP protection, and related strategic matters. Bryan co-authored The Era of Agentic AI and Its Impact on Advertising, examining how autonomous AI agents are transforming digital ad strategies, commercial relationships, and legal frameworks, as well as The IAB’s AI Intellectual Property and Transactions Advertising Playbook.