Ashley is an award-winning marketer and business strategist with a deep understanding of digital, social and their role in the wider 360 marketing landscape gained while working with many of the world’s leading brands. Her powerful combination of extensive agency experience and in-house roles brings a unique perspective to her client solutions.
After several years as a consulting partner, Ashley joined Day One Agency as a Group Senior Vice President, building and leading the agency’s newest Chicago office as well as overseeing the Culture, Community and Casting practice.
Prior to Day One, Ashley built and led the digital team at Golin New York, overseeing the KAYAK and Hyatt Master Brand digital accounts, as well as creating digital content strategies for Unilever, Stoli, Crayola, Nintendo, Prestige Brands and more.
Before Golin, Ashley was the Global Director of Social Media at Coach, Inc. where she was responsible for developing and implementing content strategies to support the global brand transformation initiatives. Her team guided global markets in implementation of new brand campaigns and influencer collaborations, as well as identified opportunities for digital business optimization – from customer service efficiencies to social shopping tactics that fueled sales.
Prior to Coach, Ashley worked at Ogilvy where she co-led the launch of the Social@Ogilvy global practice. She then oversaw business development – collaborating with teams in every region to build their client rosters and in-house capabilities – and served as a Senior Digital Strategist, creating and implementing integrated content marketing programs for brands including Coca-Cola, British Airways, SC Johnson, and Unilever.
She’s been a true pioneer of the digital marketing industry for nearly two decades, helping to launch the social media team at Discovery Channel/TLC and beginning her career at Edelman leading the agency’s first-ever influencer marketing programs for Equal Sweetener, Scotts Miracle-Gro and Dove Beauty.
Ashley graduated Magna Cum Laude with Honors with a bachelor’s degree in Public Relations from the University of Georgia. She now lives in beautiful Chattanooga, TN with her husband and three children.
