Members and Non-members
Ads on smartphones are no longer the dull, flat, 320×50 banner ads of years past. IAB Mobile Rising Stars and other cool formats from industry innovators have created canvases that engage, delight, and surprise end users.
These cutting edge ads are fun, memorable, and encourage engagement. This round table conversation will seek the equilibrium between the awesome and the practical.
We will discuss emerging mobile ad best practices and attendees will get to see concrete examples as industry leaders share the know-how and learning that they’re deriving as they surf the leading edge of mobile creative.
Presenters will show off examples of their mobile ad work from the past year, and then participate in a round table conversation along with agency representation to keep everyone honest: the most beautiful ad creative in the world is useless if it won’t scale, or costs too much to build.
PLEASE NOTE: This is an in-person event only; we will not have a dial-in for it.
This event is not open to the press.