Members and Non-members
Ads on smartphones are no longer the dull, flat, 320×50 banner ads of years past. New, cutting edge ads are fun, memorable, and encourage engagement. This round table conversation will seek the equilibrium between the awesome and the practical. Millward Brown will discuss emerging mobile ad best practices, based on their normative database of ad campaigns, and attendees will get to see concrete examples as we showcase some of the winners of the 2015 IAB MIXX Awards in mobile categories, to highlight what we can learn from them. Presenters will show off those and other examples of their mobile ad work from the past year, and then participate in a round table conversation about balancing the imperatives of building beautiful ad creative while still ensuring it can scale, and doesn’t cost too much to build.
PLEASE NOTE: This is an in-person event only; we will not have a dial-in for it.
Costumes are optional. 🙂
This event is not open to the press.