Training - Virtual

Introduction to Malware and Ad Quality


      Overview

      Overview

      The threat of malware and the quality of ads delivered on publisher properties is an ever-growing problem costing publishers and their partners billions of lost revenues each year. Being educated about the potential threats and how to mitigate them will assist marketers in making problem-solving decisions about their business. IAB, IAB Tech Lab, and TAG are leading the charge on combating malvertising. And this year, we’re offering a new course — Introduction to Malware and Ad Quality to help brand marketers, media buyers, and AdTech professionals understand the risks malware has on the digital ecosystem, how to improve ad quality, and how to create effective ad quality strategies.

      Who Should Attend

      This course is ideal for brand marketers, ad and revenue operations teams, and executives who are looking to understand the risks malware has on the digital ecosystem and the advantages of improving their ad quality strategy.

      *Note, a basic understanding of the programmatic ecosystem is required to understand the content of this course. 

      Agenda

      Agenda