The threat of malware and the quality of ads delivered on publisher properties is an ever-growing problem costing publishers and their partners billions of lost revenues each year. Being educated about the potential threats and how to mitigate them will assist marketers in making problem-solving decisions about their business. IAB, IAB Tech Lab, and TAG are leading the charge on combating malvertising. And this year, we’re offering a new course — Introduction to Malware and Ad Quality to help brand marketers, media buyers, and AdTech professionals understand the risks malware has on the digital ecosystem, how to improve ad quality, and how to create effective ad quality strategies.
Who Should Attend
This course is ideal for brand marketers, ad and revenue operations teams, and executives who are looking to understand the risks malware has on the digital ecosystem and the advantages of improving their ad quality strategy.
*Note, a basic understanding of the programmatic ecosystem is required to understand the content of this course.
Speakers & Moderators
Speakers & Moderators
Pat Ciavolella
Digital Security & Operations Director
The Media Trust
The Media Trust - Digital Security & Operations Director
Pat Ciavolella is a seasoned malware researcher and manages The Media Trust’s Malware Desk, the team responsible for protecting clients’ digital ecosystems from an ever-evolving threat landscape. Since 2011, he has led efforts identifying and analyzing malware delivery and code obfuscation techniques and resolving incidents targeting the world’s largest, most highly-trafficked websites.
He actively participates in Interactive Advertising Bureau (IAB) and Trustworthy Accountability Group (TAG) technology working groups, and is frequently interviewed by industry journalists where his expertise provides a unique perspective on sophisticated and targeted malware attacks propagating on the consumer internet. Pat received a bachelor of science in Physics from Salisbury University and a bachelor of science in Mechanical Engineering from University of Maryland.
After nearly a dozen years as a journalist covering the AdTech space, Gavin Dunaway joined The Media Trust in late 2020. As Product Marketing Lead, he helps develop and evangelize tools that fight malware and make the Internet safer for the end user. Previously, Dunaway was the Editorial Director for AdMonsters, where he served as editor-in-chief of the trade site and chief content planner for the Publisher Forum and Ops conferences.
AdTech expert and programmatic mechanic, Cory has worked across the industry––from publisher to platform to exchange––to drive risk and quality management strategies. Involved in the early days of header bidding and the IAB Tech Lab, he has contributed on a variety of industry standards and product innovations. By working with a wide range of teams and technologies, Cory brings a unique perspective and technical understanding of the challenges facing today’s digital landscape. Today, Cory’s focus on regulations and implications to an evolving complex ecosystem helps shape The Media Trust’s strategy to drive better, safer user experiences throughout the programmatic ecosystem.
