As the SVP, Chief Strategy Officer, Libby oversees thought leadership and content development for IAB, including the IAB Centers of Excellence. These include The Experience Center, Programmatic and Data Center, Media Center, and research functions. Additionally, Libby is responsible for editorial and content strategies for all IAB events and programming.
Most recently, Libby served as the Global President of MRM Commerce, where she launched their Strategy, Consulting, and Digital Transformation practice. Previous positions include President of The Born Group, where she focused on Digital Marketing, Commerce and Content, as well as Managing Director of iCrossing (part of Hearst). Throughout her career, Libby has partnered with clients such as Nestle, General Motors, Anheuser Busch, American Express, and Geico, among others, to help them achieve their business goals through innovative digital solutions.
