IAB Inside Influencer/UGC Marketing Day

To create and develop relationships with creators under 18-years-old, in an increasingly fragmented global media market, brands must rely on safety, compliance, and multi-channel creativity.

How to engage the hard to reach social audience and drive authentic engagement while going to the top of social feeds

Learn how user-generated content and influencers can help brands build social proof and drive conversion in today’s complex customer journey.

IAB brings you a unique opportunity to hear directly from the FTC who will answer many of the questions you may have about disclosure. Find out what a “material connection” is, and why you need to disclose if you have one with a brand or an influencer. Learn about the right way to disclose, as well as who is responsible for the disclosure. Discover how the FTC finds cases of influencer marketing that have not been properly disclosed, and what happens if the FTC contacts you.

Listen to Steve Madden, L’Occitane, Bonobos and Liz Joy of Pure Home Joy discuss the importance of influencer marketing to their business as well as their brand.

In 2019, everyone is a video creator. Today more video is produced by amateurs in a single day than the broadcast TV networks have combined to produce over the last 50 years. Join Liz Ryan, Head of Sales at Jukin Media, for an informative session about the origins of UGC, how we’ve gotten to where we are today, and how forward-thinking brands and media companies are leveraging UGC for progressive, engaging storytelling.

Nearly half— 48% — of US consumers 13+ shop for direct-to-consumer brands. Learn how consumers are discovering, researching, making brand choices and leveraging brands to help them gain influencer status.