Event - New York, NY

IAB Inside Influencer/UGC Marketing Day

Jul 22 2019

      Overview

      July 22, 2019 • 12:30 PM – 5:00 PM • New York, NY

      IAB’s “can’t miss” Influencer & UGC Marketing half-day event is happening on July 22 in NYC. Industry leaders will share provocative insights on success strategies and pitfalls to avoid. Last year, this event was a trending topic on Twitter!

      This free, invite-only event is only for employees of brands and creative/media agencies. NO PRESS!

      Topics to be discussed include:

      • The state of influencer marketing:  growth, opportunities and challenges
      • Influencer vetting and why it’s more important now than ever to get it right
      • How to evaluate influencer marketing effectiveness
      • The difference between Influencer Marketing and UGC Marketing
      • The rise of UGC marketing as an effective marketing tool with case studies
      • DISCLOSURE!  Once again, Maime Kresses, Senior Attorney, Advertising Practices Division of the Federal Trade Commission (FTC) will discuss the importance of disclosure with helpful suggestions to get it right
      Request a Pass
      IAB Inside Influencer/UGC Marketing Day 5
      #IABInfluencerUGC

      Agenda





      About the Venue

      Inside Influencer Marketing: Success Strategies & Pitfalls to Avoid 6

      Viacom
      1515 Broadway
      New York, NY 10003