We are currently not accepting any registrants, however, if you are interested in attending please email us at [email protected]. We will notify you by end of day on Friday, 7/19 if you will be able to attend.
July 22, 2019 • 12:30 PM – 5:00 PM • New York, NY
IAB’s “can’t miss” Influencer & UGC Marketing half-day event is happening on July 22 in NYC. Industry leaders will share provocative insights on success strategies and pitfalls to avoid. Last year, this event was a tren... Read More
We are currently not accepting any registrants, however, if you are interested in attending please email us at [email protected]. We will notify you by end of day on Friday, 7/19 if you will be able to attend.
July 22, 2019 • 12:30 PM – 5:00 PM • New York, NY
IAB’s “can’t miss” Influencer & UGC Marketing half-day event is happening on July 22 in NYC. Industry leaders will share provocative insights on success strategies and pitfalls to avoid. Last year, this event was a trending topic on Twitter!
This free, invite-only event is only for employees of brands and creative/media agencies. NO PRESS!
Topics to be discussed include:
• The State of Influencer Marketing
• Influencer Vetting from “Kidfluencers” to Gamers
• How to Evaluate Influencer Marketing Effectiveness
• The Difference between Influencer and UGC Marketing
• The Rise of UGC Marketing with Case Studies
• DISCLOSURE! The Federal Trade Commission (FTC) will discuss the importance of disclosure with helpful suggestions to get it right
Join Your Peers!
#IABInfluencerUGC
Speakers & Moderators
Speakers & Moderators
Paige Vila Byrne
Digital Brand Marketing+ Social Strategist
Steve Madden
Steve Madden - Digital Brand Marketing+ Social Strategist
Mike Wann currently serves as Chief Strategy Officer for Super League Gaming.
Mike brings over a decade of proven experience fueling significant growth and revenue opportunities for a range of technology and entertainment companies. He joined Super League in 2021 when the company acquired Mobcrush, where Mike was CEO.
Under his leadership at Mobcrush, Mike led the company’s efforts to disrupt the emerging and lucrative segments of live streaming and gamer-driven media with its free, broadcasting tools, including a proprietary AI-powered real-time clipping engine. Before joining Mobcrush, Mike served as Chief Revenue Officer for Fullscreen, where he was instrumental in the company’s rise as a global video network. In this pivotal role, he steered the company to meteoric growth, which led to its successful acquisition by AT&T-owned Otter Media. He has also held executive positions with Tastemade, where he served as Head of Business Development and Strategy, as well as key business development roles at Amazon and MSNBC, among others.
He holds a bachelor’s degree and MBA from the University of Redlands.
