Committee & Council - 116 E 27th St, New York, NY 10016

IAB CCPA Legal Summit

Sep 17 2019 / 10:00 am 12:00 pm EST


      Please join us for the next IAB CCPA Legal Summit on September 17th from 10:00 a.m. to 12:00 p.m. (EST) during which we will introduce the policy parameters for our anticipated CCPA industry compliance solution.

      IAB’s Privacy & Compliance Unit convened a CCPA Taskforce last Spring (consisting of lawyers and engineers) to focus on developing a CCPA industry compliance solution. Our efforts began by addressing what level of industry cooperation is required in programmatic transactions to cause compliance with CCPA. From that discussion, we developed the policy parameters for a solution to pass signals to “third parties” to solve for CCPA’s onward sale limitation. We also developed the policy parameters for what happens in programmatic transaction when consumers press the “Do Not Sell My Personal Information” button.

      Please join us to hear about the CCPA industry compliance solution, as well as an overview of the technical work being done by the IAB Tech Lab to implement this before January 1.

      This event is not open to the press.


      About the Venue

      Advanced Programmatic for Buyers &  Sellers 1/17 - NYC

      IAB Ad Lab
      116 E 27th Street 8th Floor
      New York, NY 10016