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IAB continued its presence in Cannes for the fifth year in a row, this time with the session titled “Mobile-Only Pioneers: What’s Next.”
IAB led the mobile-only focused conversation on exploring the emerging trends and technologies – from chatbots and AI to dynamic creative and sentiment analysis of mobile video ads – to the latest in VR and physical-virtual-mobile experiences. IAB President & CEO Randall Rothenberg held the frank discussion, along with Emi Gal, CEO, Teads Studio, Maureen Traynor, Global Director, Creative Solutions, Spotify, and Dr. Torsten Wingenter, Senior Director Digital Innovations, Lufthansa Airlines, in the Palais Des Festivals.
In addition, IAB’s Anna Bager spoke about geolocation data at the Lions Innovation Festival on Monday, June 19, and at the Innovation Forums on Tuesday, June 20.
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