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IAB continued its presence in Cannes for the fourth year in a row, this time with the popular session titled “BLØCK YOU: Why World Class Creativity Will Obliterate Ad Blocking.” IAB led the conversation focused on how creativity and technology can and should come together to deliver digital experiences that consumers will adore rather than block. IAB President & CEO Randall Rothenberg held the frank discussion, along with Jess Greenwood, R/GA, and Mark Thompson, The New York Times Company, in the Palais Des Festivals.
Speakers: Jess Greenwood, VP of Content & Partnerships, R/GA Randall Rothenberg, President & CEO, Interactive Advertising Bureau Mark Thompson, President & CEO, The New York Times Company
In addition, IAB’s Anna Bager moderated a full day of sessions at the Lions Innovation Festival on Wednesday, June 22.
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